Study after study shows that 30 to 60% of CRM projects fail to deliver as expected - so if you have issues with your CRM, you're not alone!
The good news is, most problem projects can be rescued. Opsis are experts at giving you the stepping stones to get your CRM back on track.
One of the biggest causes of problems with CRM solutions occurs when the original solution focussed too heavily on the user input of information, and not enough on the use of that information.
Another cause of problems is when one team of users had all the say in the implemention, and so other teams, with different needs, now cannot be accommodated easily.
Many of our clients originally implemented CRM without expert assistance. Others have lost faith in their original implementation partner, or maybe the original implementation partner no longer exists, or has lost their CRM people.
In most cases, CRM is 'limping along' - some of it works, but the organisation is not getting the value it expected. For example:
Sometimes experts were used, but these experts were so keen to please the people to whom they were talking, that they agreed to everything, without explaining the potential risks of taking such an action.
The first step in resolving CRM issues is to understand the key pain points for your business. If you know your CRM pain points already, a Scoping Workshop is a good place to start. If you're unhappy with the performance of your CRM but you can't pinpoint the problem, try a CRM Healthcheck.
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Opsis is an expert CRM consulting company. We are not an IT company, nor a management consultancy, although we often work with both of these. Our focus is wholly CRM, and particularly Microsoft Dynamics CRM. We are based in Sydney, NSW, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia. Our range of CRM services include CRM strategy, CRM scoping, CRM implementation, technical support and CRM training.