According to Gartner, 63% of CRM implementation projects fail to deliver on their investment.
Many organisations report CRM systems need to be re-implemented three times or more just to get it right!
14% of Managing Directors want to junk their CRM platform and start over! From our experience rescuing implementations and projects, we’re surprised it’s not higher.
Why do so many businesses implement CRM so badly?
We’ve identified 6 key reasons why CRM projects fail. We see these again and again.
So what are these six reasons?
And the secret to this change management is effective training. Many people in your organisation will be asked to do new activities during your CRM project. They can can only be successful with these, if they receive effective training. Effective training is training that brings about a change in behaviour - not just an accumulation of more facts. A change in behaviour will not be achieved if the training is rushed, if the training is not highly practical and interactive or if the training is not relevant to the roles of the people involved. I talk more about failure rates here .
For most people responsible for delivering a project such as CRM, there will two measures of success. Firstly that the solution delivered, delivers on the goals set out for it, and secondly that the users use it, and use it in the way that was intended so that the automation and reporting works as expected.
Typically, the goals of a CRM project will be based on the following:
Any true CRM technology can deliver on all of these goals. But to achieve them requires many things:
Gill Walker was part of an outstanding line up of speakers speaking at CRM Saturday in Sydney on 12th August 2017. The speakers all illustrated various ways that you can get more from your Microsoft Dynamics 365 CRM project.
Gill's presentation shows various ways that you can get more - more value, more use, more benefit from your CRM data.
In this presentation, Gill shared how a CRM project - be that based on Microsoft Dynamics 365 or any other technology, has the wherewithall to be a naughty child.
She then described the road map to help you avoid that costly and frustrating outcome and finally showed the key to a successful project.
Gill is available to deliver this presentation to other groups interested in learning more about the key techniques to ensure that the correct data is captured and that all that data that is captured by the users is put to maximum use.
If you would like to download the slide and commentary book from this presentation, click on the button below.
Published by Gill Walker
Gill Walker is many things:
You’ve decided on your technical solution. Now you want to choose a CRM partner to help you make it happen. This decision is at least as important (if not more so) than the technology decision.
There are few really bad CRM technologies out there, but there are some ‘CRM experts’ who can make the technology really bad - they create the nightmare from your dream business solution!
Deciding whether to select Microsoft Dynamics 365 Online or On Premise is probably one of the most important technical decisions in your Microsoft Dynamics 365 project. And, it is not as simple as deciding how much involvement you want your IT team to have, or how much time your IT team have. And neither does because you need access from outside the office means you have to have Microsoft Dynamics 365 Online, nor does because your data must be kept secure mean that you have to have on Microsoft Dynamics 365 premise.
And Microsoft Dynamics 365 Online is NOT the only way to get a Cloud solution of Microsoft Dynamics 365.
Late last year Microsoft released Microsoft Dynamics 365. Microsoft Dynamics 365 is a product line of enterprise resource planning (ERP) and customer relationship management (CRM) applications. This article applies to CRM functionality within Microsoft Dynamics 365 and also to older versions of Microsoft Dynamics CRM.
On 1st November 2016, Microsoft will launch Dynamics 365 in the United States. From an ERP and CRM software perspective, Dynamics 365 is mostly a change to branding and bundling. So how will the focus change from CRM, and particularly CRM Online, to Dynamics 365 affect you?
Opsis is an expert Microsoft Dynamics 365 consulting company. Our focus is your Microsoft Dynamics 365 success - not licence sales or billable hours. As Principal Consultant, Gill oversees all business operations and strategic planning and execution, yet she still believes in offering personal attention to each and every client, so as to understand their needs and offer tailored solutions. We are based in Sydney, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia. We offer Microsoft Dynamics 365 strategy, Microsoft Dynamics 365 scoping, Microsoft Dynamics 365 implementation, Microsoft Dynamics 365 technical support, Microsoft Dynamics 365 advice and guidance, Microsoft Dynamics 365 training and mentoring.