You probably know how much you spend on Sales. But do you know your Sales ROI, or return on investment, or what you get back for every dollar that you put in?
Symmetrics Group released information earlier this year showing how Sales costs companies up to 100 times more than Marketing. Yet while marketers have long been required to prove ROI, Sales have escaped that to date, but things are changing. It is no longer enough for Sales to deliver, they need to deliver efficiently for maximum return on investment.
Sales reps are spending only 36% of their time actually selling. By contrast, up to 40% of their time is spent on administration. So frontline sales people are spending more time on admin than on sales. No wonder there are questions about Sales ROI!
If you're not tracking sales efficiency as well as performance, how are you going to overcome this issue? How are you going to deliver better results than your competition?
This is the first in an occasional series of posts looking at how Opsis use ClickDimensions, the number one marketing add-on for Microsoft Dynamics CRM. Today we're looking specifically at email newsletter marketing.
In later posts, we'll look at how Opsis use other ClickDimensions marketing features including:
MS Dynamics CRM is a powerful tool for sales teams, with functionality and structure strongly aligned with the buyer's journey. It's also fantastic for customer service and looking after existing customers, especially with the recent Spring 2015 release. But it's not designed for easy email newsletter marketing.
We all know that follow up is essential for sales.
But how do you make your sales follow up better?
Consistently better. Every time. Whichever sales person is following up.
Here’s 10 ways CRM can help.
Is Salesforce for sale? The market leader in CRM is worth $50 billion, despite the fact that it's made a loss of $600m since 2001. Yet there have been rumours for the last two weeks that the company is on the market.
What does a potential sale of Salesforce mean for your CRM project? Especially if you are still trying assessing which technology best meets your needs.
The possible contenders seem to be:
Let's have a look at what some of those might mean.
The Dynamics CRM 2015 Spring Release is now live! All new CRM online environments will incorporate the release. Timing for the on-premises CRM 2015 release is not yet provided.
Get the full guide to FEATURE and INTERFACE changes in this release! Other online products including Microsoft Dynamics Marketing, Microsoft Social Engagement 2015 and Parature have also been updated.
The update includes great integration with other software packages so your latest CRM data is always at your fingertips.
Here are some of the highlights which got our attention in this release and how they can be used effectively for your CRM:
A CRM upgrade should be treated like any other project. That means it requires scoping, implementation, testing, training, and deployment. Here are our top tips for planning your successful CRM upgrade.
Why are you considering a CRM upgrade?
Opsis is an expert Microsoft Dynamics 365 CRM consulting company. We are not an IT company, nor a management consultancy, although we often work with both of these. Our focus is wholly CRM success, with Microsoft Dynamics 365. We are based in Sydney, NSW, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia. Our range of Microsoft Dynamics 365 services include CRM strategy, CRM scoping, Dynamics 365 implementation, technical support and Dynamics 365 training.