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Why CRM projects go south - Gill Walker's interview with Rashid Kotwal

Gill Walker says "I am too often distressed when I hear from people how they have taken been 'to hell and back again' by a CRM project". This is almost always because they missed one of the three key parts of the project:

  • Scoping
  • Solution Design
  • Training

In this interview with Rashid Kotwal, Gill Walker discusses those reasons, and how you can avoid the project failure caused by them. 

 

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Opsis is an expert CRM consulting company. We are not an IT company, nor a management consultancy, although we often work with both of these.  Our focus is wholly CRM, and particularly Microsoft Dynamics CRM.  We are based in Sydney, NSW, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia.  Our range of CRM services include CRM strategy, CRM scoping, CRM implementation, technical  support and CRM training.