Ask Gill is a series of short videos where Gill Walker responds to some common questions asked about CRM or by people new to CRM. She shows how successful CRM will deliver a range of business benefits.
Is training necessary for CRM success?
During the two decades that she has been working with CRM, Gill has seen both the good, the bad and the downright ugly of CRM implementations. The problems change little, even as the technology moves on - plus ça change, plus c'est la même chose.
The biggest change is the increase in the belief that it should be easy, that training should not be necessary. And nothing could be further from the truth.
Gill's passion is making CRM work for organisations. She achieves this using training and change management rather than unsustainable and potentially risky, complex customisation and coding.
Gill Walker, the owner, founder and principal consultant of Opsis, has been working in CRM for over two decades. She has been dedicated to Microsoft CRM, Microsoft Dynamics CRM, and Dynamics 365, since 2002 – since Microsoft CRM v1.0 beta.
Opsis is an expert CRM consulting company. We are not an IT company, nor a management consultancy, although we often work with both of these. Our focus is wholly CRM, and particularly Microsoft Dynamics CRM. We are based in Sydney, NSW, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia. Our range of CRM services include CRM strategy, CRM scoping, CRM implementation, technical support and CRM training.