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What is CRM and how do I know that it would benefit my business?

In this video, Gill Walker shows you what to look for as a cue to needing CRM.

CRM is no longer only for the big end of town. Even if you only have a handful of team members looking after your clients, if you have not implemented a CRM solution, taking that step now will probably enable a better service to your clients leading to happier and so more profitable clients.

In its simplest form, CRM is, processes that help the people, who are helping your customers, know what they need to know, when they need to know it, to get on better with your clients throughout the association between you. These processes are usually supported by technology.  However, it is the processes that are most important.  The technology is only an enabler, which is why when a CRM project is too technology led, it often fails.

Successful CRM gives your organisation the unfair advantage over your competitors.

Then, additionally, because of the technology, it enables a range of analytics across your customer information, so it is possible to see trends and alerts across the organisation.
If you would like to see how Microsoft CRM / Dynamics 365 will help your sales, marketing, customer service and business analytics, look at our free, self-directed Dynamics 365 walkthrough - Guide Me Guru. find out more about guide me guru

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Ways to Contact Opsis

Phone: +61(2) 8212 3480

Email: opsisinfo (at) opsis.com.au

Skype: opsiscrm

Postal address: GPO Box 2479, Sydney, NSW 2001

Office Address: Suite 1a,
993 Pacific Highway,

Pymble, NSW 2073

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Opsis is an expert CRM consulting company. We are not an IT company, nor a management consultancy, although we often work with both of these.  Our focus is wholly CRM, and particularly Microsoft Dynamics CRM.  We are based in Sydney, NSW, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia.  Our range of CRM services include CRM strategy, CRM scoping, CRM implementation, technical  support and CRM training.