"CRM is only for large companies"
"CRM is too expensive for us - we only have a few people and CRM costs hundreds of thousands of dollars".
The thoughts shown above were commonplace a few years ago, especially in smaller businesses
Businesses of all sizes find many reasons that justify a CRM investment. 1. Companies are seeking to improve relations with existing customers, leading to: · Increased sales through better timing based on historic trends. · More effective anticipation of customer needs achieved by better understanding specific customer requirements. · Increased cross-selling achieved by highlighting and suggesting alternatives or enhancements based on customer data. 2. Better customer relations leads to better marketing of products or services by focusing on: · Effectively targeted marketing communications aimed specifically at customer needs. · A more personal approach in the development of products and services in order to win more business in the future. 3. Ultimately these factors have an overall beneficial effect on the business, including: · Enhanced customer satisfaction and retention, ensuring that a good reputation in the marketplace continues to grow. · Increased value from existing customers and reduced cost associated with supporting and servicing them, increasing overall efficiency and reducing total cost of sales. Businesses strive to look after existing customers effectively so they can focus on finding new customers and expanding the market. With this comes increased revenue, reduced cost and enhanced profits. Ultimately, companies invest in CRM because if done correctly it improves their bottom line performance. Opsis will help make this easier especially for organisations with few users. We have already given these beneits to companies with between 1 and 20 people and we would love to help you as well. Opsis offer a ‘Getting Started’ package with CRM which includes: · 30 days free use of hosted Microsoft Dynamics CRM v4 to familiarize yourself with it · Migration of customer lists from 5 users into CRM · 2 days of effort from our CRM consultants to ensure that CRM captures all the information that you require and produces the reports and print outs that you need · Training for 5 users in your selling methods After the initial package we can easily extend this to give you more of benefits of this world leading Customer Relationship Management solution. For more information about our getting started package, please contact us. Opsis Getting Started with Microsoft Dynamics CRM package