Customer Relationship Management solutions should give you a full view of how your clients interact with you, usually across your entire organisation, from first contact. This should include the marketing activity that often is responsible for first finding the prospect and also for much of the ongoing nurturing both before the initial sale and during the entire lifecycle of the customer.
Your buyers today are empowered and want to control their own discovery process. Attract top-of-funnel traffic through inbound and outbound email activity. Marketing automation attracts prospects to the top of your funnel and then maintains their interest with additional contact.
Microsoft Dynamics 365 includes some great marketing functionality in the core product, as part of the sales module, including:
Although many organisations want to go further than this, and use another marketing automation solution as well, it is valuable to understand what you already have before investing in further software, and possibly creating data silos.
Target Audience for Maximising marketing to drive prospects to your business with Microsoft Dynamics 365
This course goes beyond the Getting started with Microsoft Dynamics 365 course, and assumes this knowledge.
You should already be a user of Microsoft Dynamics 365 and be comfortable with:
Opsis is an expert Microsoft Dynamics 365 consulting company. Our focus is your Microsoft Dynamics 365 success - not licence sales or billable hours. As Principal Consultant, Gill oversees all business operations and strategic planning and execution, yet she still believes in offering personal attention to each and every client, so as to understand their needs and offer tailored solutions. We are based in Sydney, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia. We offer Microsoft Dynamics 365 strategy, Microsoft Dynamics 365 scoping, Microsoft Dynamics 365 implementation, Microsoft Dynamics 365 technical support, Microsoft Dynamics 365 advice and guidance, Microsoft Dynamics 365 training and mentoring.