Gill Walker in conversation with Sam Gupta
Gill Walker sat down with Sam Gupta as a guest on his podcast. They talked about how WORM and broad education lead to CRM success. On the way, they discussed how to link ERP and eCommerce with CRM, the place for Marketing Automation besides CRM and looked at a few of the 'less than successful' projects which Gill has been invited to help rescue. They even mentioned how in CRM 'all roads lead to Rome!'.
To see how all these features link together within CRM success - or otherwise - listen to the complete conversation here.