A successful CRM system is the key to unlocking superior customer experiences by tying your business together by presenting information to your customer-facing team members and doing some of their routine tasks for them.
That's at least what CRM is supposed to be. Instead, what clients frequently find is that CRM is an expensive white elephant, or perhaps ultimately useful, but less so than expected and at a higher cost.
CRM projects fail at a rate of up to 85% - depending on what you read. These failures cost $15B per year in the US alone.
Having a foolproof CRM implementation strategy is not as hard as it sounds - download this free e-book to have your own Foolproof CRM Implementation Strategy.