Storage box location takes priority over customers and contact details - unusual, but perfect for this business
StoreABox is a small business located on Sydney's northern beaches. They offer a very customer-focussed and cost-effective solution to the challenge of storing large amounts of documentation and paperwork that is faced by many businesses, especially those such as architects, medical practitioners, and accountants.
In 2009, one of their original directors Glenn Dobson, who is also a director of Kona, a management consultancy, realised that implementing a CRM solution would give StoreABox a huge advantage over their competition.
Opsis implemented a hosted Microsoft CRM for a single user for StoreABox. The solution that Opsis created for StoreABox does not focus on the usual aspect of CRM, i.e. customer contact details, but on the box locations.
StoreABox has been able to reduce significantly their paperwork as a result of this and is also able to locate any stored box very quickly. In the future, StoreABox will be extending its use of CRM to marketing and the sales of other storage-related products.