Protecting CRM Investments. Driving Commercial Value

Opsis helps leaders keep Microsoft Dynamics 365 and the Power Platform commercially sound, technically robust, and adopted in the real world. We combine executive strategy, governance discipline, and deep platform capability so CRM remains a high-performing business asset rather than an increasingly expensive system.

• 20+ years CRM transformation leadership
• Dynamics 365 + Power Platform architecture, automation and integration expertise
• Executive governance, program rescue and decision support
• Former Microsoft MVP
• Training, enablement and executive facilitation

Our name comes from the Greek for clarity and visibility. It reflects how we work. Seeing complexity early, understanding what truly drives CRM success, and knowing how to design, govern and deliver Microsoft Dynamics 365 programs that perform commercially over the long term.

Across organisations, CRM outcomes are shaped far more by decision quality and governance discipline than by the underlying technology.  Drift is what destroys value. Not one big failure 

CRM becomes a system of record, not a commercial asset 

Features delivered without shared business outcomes 

Governance arrives late, or not at all 

Adoption drops as confidence and capability fade

Governance weakens. Customisation multiplies. Integrations grow. Reporting becomes harder. Confidence in data fades. From the outside everything still works. Inside, value is eroding.

Opsis stabilises CRM programs before complexity becomes expensive

Clear direction, disciplined delivery, and strong governance 

Stability, momentum, and measurable value realisation

Opsis is led by Gill Walker, a globally experienced CRM strategist known for diagnosing systemic issues early. Gill operates at the intersection of executive decision-making, business transformation and deep platform mechanics.

What leaders get from Opsis:

• reduced licence waste
• stronger governance
• higher adoption

In addition to advisory and delivery support, Gill Walker speaks to executive, leadership, and practitioner audiences on CRM strategy, decision quality, governance, and adoption.

Speaking engagements are often used to:

• Align leadership early
• Reset thinking during stalled programs
• Build shared understanding before major CRM decisions

Speaking complements our advisory work — helping organisations create clarity at scale.

Join 200+ organisations who’ve seen CRM become a true business asset with Opsis

Practical thinking for better CRM decisions — written for executives, not implementers.

Whether you’re planning, delivering, recovering, or re-thinking CRM, the right conversation can change everything.