Gill Walker – CRM Success Catalyst, Speaker, Educator, D365 Project Manager, Microsoft Dynamics 365 Functional Consultant, Solution Architect, Advisor, Trainer, MCT, MVP, DTM


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Eight questions to ask to get, or keep, your CRM project on track


Up to 84% of digital transformation projects fail to deliver their expected benefits. This equates to colossal missing ROI, as well as the collateral damage to business strategy, shareholder value and team morale – according to a report from Forbes in 2019.

These numbers are not new.

In 2017, a report in CIO magazine averaged a dozen analyst reports. The numbers ranged from 18% to 69%. Those failures can mean a lot of things — over-budget, major operational issues at go-live, data integrity issues, technology limitations, and so forth. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%.

These reports transcend the introduction of Agile, as a way of delivering projects, and Microsoft Power Platform. It is likely that neither of these evolutions have changed the numbers significantly.

A survey done by C5 Insight in 2015 pulled together a number of other surveys looking at failure rates between 2001 and 2013. The reasons given in these surveys were:

  • Too time consuming
  • Difficult to learn
  • Poor performance
  • Inflexible
  • Did not integrate well
  • Over budget
  • Poor support
  • Lacking in functionality
  • Visually unappealing

The eight questions in this video, if answered honestly, will help you to avoid these issues and so keep you out of these reports and instead on track to success.

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Opsis is an expert Microsoft Dynamics 365, Microsoft Power Platform and CRM strategy consulting company. Our focus is your CRM success, with Microsoft Dynamics 365 / Microsoft Power Platform or any CRM technology - not licence sales or billable hours. As Principal CRM Success Catalyst, Gill oversees all business operations, strategic planning and execution, yet she still believes in offering personal attention to each and every client, so as to understand their needs and offer tailored solutions.  We are based in Sydney, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia.  Gill is the creator of SuccessRM - your blueprint for CRM success.  We offer:

  • Strategy for your successful CRM
  • Microsoft Dynamics 365 and Power Platform
    • scoping
    • implementation
    • technical support
    • training
    • consulting, advice and guidance
    • assistance with your centre of excellence
  • Mentoring for CIOs and other decision makers tasked with implementing CRM.