SuccessRM - A Blueprint for CRM Success
85% of CRM projects are deemed to have failed. A quick internet search on CRM failure will return millions of references. Why does this happen?
In SuccessRM - A Blueprint for CRM Success, Gill Walker returns to one of her favourite topics - how boosting understanding will reduce - and perhaps massively reduce - CRM project failure.
SuccessRM is your Blueprint to getting the technology to work for you, your team, your organisation.