Gill Walker presents "All Roads Lead to Rome - Understanding is Key in Successful CRM"
Rome - the place where a civilisation came to an end, where an empire fell over, and where the Dark Ages began - represents failure in your CRM project.
When a lack of understanding exists somewhere in your CRM project, the path will lead you to CRM failure. As the idiom goes, "All roads lead to Rome" - as with 85% of CRM and ERP projects that were deemed failed.
In this presentation, Gill Walker talks about those paths that lead to CRM failure - and how you can re-route your path away from "Rome", or failure, to CRM success.
You will learn about the role of understanding in CRM projects, and how having a true understanding of the project scope, processes and purpose will help you overcome roadblocks and unnecessary detours in your CRM project implementation.
Gill Walker delivered this presentation at the European E-Commerce and Digital Marketing Week 2021.