Gill Walker – CRM Success Catalyst, Speaker, Educator, D365 Project Manager, Microsoft Dynamics 365 Functional Consultant, Solution Architect, Advisor, Trainer, MCT, MVP, DTM


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Gill Walker is sits down with Ian Stephens of Enrich Training and Development

Good, Accessible CRM Generates More Sales

Recently I sat down with Ian Stephens of Enrich Training and Development - the guru of sales development training - to talk about whether an organisation should embark on the CRM journey.

You can listen to our converation, "Good, accessible CRM generates more sales" below.

There are five ways to increase profit – be that at salesperson, team or organisation level:

  1. more leads,
  2. more conversions (leads becoming customers)
  3. more sales per time period per customer,
  4. bigger sales when a customer buys, and
  5. more profit from each sale.

CRM can help with all of these methods of generating more sales - and you benefit from the compounding effect.  This compounding means that if you improve each of these by 10%, your overall improvement is not 50% but is actually 61%.

Successful CRM - good and accessible CRM - will also help with the effort behind sales success and creates the ability to draw out good information so you can make good decisions for your organisation.

Achieving successful CRM requires good quality education throughout the project and this ensures that people get over the 'hump' of changing to a new way of working.  For your end users, it is essential that the training is specific to each user and shows them how to do their job using the new CRM solution.



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Opsis is an expert Microsoft Dynamics 365, Microsoft Power Platform and CRM strategy consulting company. Our focus is your CRM success, with Microsoft Dynamics 365 / Microsoft Power Platform or any CRM technology - not licence sales or billable hours. As Principal CRM Success Catalyst, Gill oversees all business operations, strategic planning and execution, yet she still believes in offering personal attention to each and every client, so as to understand their needs and offer tailored solutions.  We are based in Sydney, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia.  Gill is the creator of SuccessRM - your blueprint for CRM success.  We offer:

  • Strategy for your successful CRM
  • Microsoft Dynamics 365 and Power Platform
    • scoping
    • implementation
    • technical support
    • training
    • consulting, advice and guidance
    • assistance with your centre of excellence
  • Mentoring for CIOs and other decision makers tasked with implementing CRM.