Gill Walker is sits down with Ian Stephens of Enrich Training and Development

Good, accessible CRM generates more sales

Recently I sat down with Ian Stephens of Enrich Training and Development - the guru of sales development training - to talk about whether an organisation should embark on the CRM journey.

You can listen to our converation, "Good, accessible CRM generates more sales" below.

There are five ways to increase profit – be that at salesperson, team or organisation level:

  1. more leads,
  2. more conversions (leads becoming customers)
  3. more sales per time period per customer,
  4. bigger sales when a customer buys, and
  5. more profit from each sale.

CRM can help with all of these methods of generating more sales - and you benefit from the compounding effect.  This compounding means that if you improve each of these by 10%, your overall improvement is not 50% but is actually 61%.

Successful CRM - good and accessible CRM - will also help with the effort behind sales success and creates the ability to draw out good information so you can make good decisions for your organisation.

Achieving successful CRM requires good quality education throughout the project and this ensures that people get over the 'hump' of changing to a new way of working.  For your end users, it is essential that the training is specific to each user and shows them how to do their job using the new CRM solution.

 

 

Why Opsis?

Opsis is all about the clarity, security, and success of your Microsoft Dynamics 365. 

Gill Walker - Dynamics 365 trainer (MCT) and CRM Success Catalyst

Hello, I'm Gill Walker, the Principal of Opsis.  My commitment is your success with Microsoft Dynamics 365.

My knowledge and experience are available to you through education, consulting, training your team, and speaking at conferences and other events.  I speak and train in person and virtually / online. 

I am a Microsoft Certified Trainer (MCT) and the President of the NSW chapter of Professional Speakers Australia (PSA).  I have been a Professional Member of PSA for several years.  I am a Microsoft Certified Professional and I hold the Microsoft Dynamics 365 Sales Functional Consultant Associate, the Microsoft Dynamics 365 Customer Service Functional Consultant Associate, and the Microsoft Dynamics 365 / Power Platform Solution Architect awards. I am also a ClickDimensions Certified Consultant.

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Opsis is an expert Microsoft Dynamics 365 consulting company. Our focus is your Microsoft Dynamics 365 success - not licence sales or billable hours. As Principal CRM Success Catalyst, Gill oversees all business operations, strategic planning and execution, yet she still believes in offering personal attention to each and every client, so as to understand their needs and offer tailored solutions.  We are based in Sydney, with clients in Sydney, Canberra, Melbourne, Brisbane and across Australia.  We offer Microsoft Dynamics 365 strategy, Microsoft Dynamics 365 scoping, Microsoft Dynamics 365 implementation, Microsoft Dynamics 365 technical support, Microsoft Dynamics 365 advice and guidance, Microsoft Dynamics 365 training and mentoring for CIOs and other decision makers tasked with implementing Microsoft Dynamics 365.