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Taming the beast of CRM data

There is little point in capturing all your customer / client and prospect information, and diligently entering it all into Microsoft Dynamics 365 (or Microsoft Dynamics CRM, or any other CRM), if neither you nor anyone else can get it out - and get it out in a meaningful way.

  • Data is useless – information and knowledge are powerful
  • How do we convert our data into valuable information?
  • The options in Microsoft Dynamics 365 (or Microsoft Dynamics CRM) to enable you to make the right decisions from your data

Behind any successful CRM solution lies great data.

So all the data's in your CRM. Now how do you get it out? And how do you turn that data into useful information?

Gill spoke on 'Taming the Beast of CRM Data' at CRM Saturday 2017 in Sydney