Turn CRM and Digital Transformation into Measurable Business Results
Keynotes, workshops and MC engagements for organisations that need technology to deliver commercially
Practical, high-engagement sessions grounded in real-world delivery experience - not just theory.
With Gill Walker – The CRM Success Catalyst
- 20+ years CRM delivery experience
- Trusted advisor to executives
- Microsoft Certified Trainer | Award-winning former MVP
- Real-world frameworks, not theory
See Gill in Action
Why Most CRM and Digital Transformation Initiatives Don’t Deliver Expected Results
- Organisations invest millions in CRM and digital transformation
- Many struggle to realise measurable business value
- The issue is rarely the technology
- It is leadership, adoption, and decision-making
Audience Outcomes
What Audiences Take Away
- Clear understanding of why CRM initiatives don’t deliver expected results
- Practical frameworks that can be applied immediately
- Alignment between business and technology thinking
- Confidence to lead change, not react to it
Why Event Organisers Book Gill
Designed for executive audiences where clarity, engagement, and commercial relevance matter.
- Brings clarity to complex topics that typically confuse audiences
- Connects technology decisions to real commercial outcomes
- Engages executive audiences with practical, real-world insight
- Delivers sessions that audiences remember and act on
Designed for executive audiences where clarity, engagement, and commercial relevance matter.
- Brings clarity to complex topics that typically confuse audiences
- Connects technology decisions to real commercial outcomes
- Engages executive audiences with practical, real-world insight
- Delivers sessions that audiences remember and act on
What people say
Trusted by organisations and industry bodies
A Simple Reality
Organisations invest heavily in CRM and digital transformation, expecting better insight, stronger customer relationships, and improved performance.
Yet too often the results fall short.
The technology rarely fails.
The leadership decisions surrounding it do.
Gill’s talks explore the hidden factors that determine whether transformation initiatives create measurable value or quietly become expensive systems no one fully uses.
Her presentations combine practical experience, clear frameworks, and real stories from organisations navigating complex change.
The Hidden Reasons CRM Projects Fail- and How Leaders Prevent It
Many CRM initiatives promise better visibility, stronger customer relationships and improved performance. Yet too often they become systems that are underused, misunderstood or quietly bypassed. In this keynote, Gill Walker reveals the leadership and governance decisions that determine whether CRM initiatives deliver real business value. Drawing on years of experience advising organisations through transformation challenges, she shows how executives can ensure their investment supports strategy rather than creating complexity.
Audience outcomes:
- recognise early warning signs of failing transformation
- understand the leadership role in CRM success
- gain practical principles to guide future initiatives
- recognise early warning signs of failing transformation
- understand the leadership role in CRM success
- gain practical principles to guide future initiatives
Turning CRM Into a Profit Engine
Many organisations implement CRM systems to improve sales and customer engagement, yet few use them to drive measurable profit.
In this presentation, Gill Walker outlines five practical ways organisations can use CRM platforms to increase revenue visibility, improve customer retention, and strengthen decision-making across sales and operations.
The session focuses on practical leadership decisions that turn CRM from an administrative system into a strategic profit engine.
Seven Leadership Mistakes That Derail CRM Initiatives
Many CRM initiatives fail not because of the technology, but because of leadership decisions made long before the system goes live.
Drawing on real-world examples from CRM implementations, Gill Walker highlights the most common mistakes that derail transformation initiatives and explains how executives can recognise and prevent them.
This presentation gives leaders a clearer understanding of the governance and strategic thinking required for CRM success.
From CRM Chaos to Customer Clarity
Many organisations struggle with fragmented customer data, inconsistent processes and limited visibility into performance.
This session explores how organisations move from scattered systems and spreadsheets to a clear and trusted view of their customers.
Gill Walker shares practical insights on aligning people, processes and technology so that CRM platforms become reliable sources of decision-making rather than administrative overhead.
Speaking Formats
Gill speaks in a variety of settings including:
About Gill Walker
Gill Walker is the founder of Opsis and a recognised expert in CRM strategy and transformation.
Over more than two decades she has worked with organisations across government, not-for-profit and commercial sectors to help them align technology, processes and leadership to deliver real business outcomes.
She was awarded Microsoft MVP for Business Applications in 2023 and regularly advises executives on how to ensure digital initiatives create measurable value.
Planning an event?
Gill Walker is the founder of Opsis and a recognised expert in CRM strategy and transformation.
Over more than two decades she has worked with organisations across government, not-for-profit and commercial sectors to help them align technology, processes and leadership to deliver real business outcomes.
She was awarded Microsoft MVP for Business Applications in 2023 and regularly advises executives on how to ensure digital initiatives create measurable value.
Planning an event?
Invite Gill to Speak
If you are planning an event or leadership session and would like to explore whether Gill’s insights would benefit your audience, we would be delighted to discuss your plans.
